Advertiser Know Thy Prospects
The following is my reply to a recent media consultant question. Q: “I’m a media consultant, and buyer. My clients serve the pet industry. Several of my clients are interested in the recent explosion...
View ArticleSalesGenie.com Super Bowl Ad
97.5 million viewers on average watched Super Bowl XLII. Advertisers paid $2,700,000 for a 30 second spot. The advertisers effectively paid .027 per impression to reach the second largest television...
View ArticleMicrosoft and Yahoo vs. Google: The Battle for Audience and Keystrokes
The Redmond giant has sprung to its feet from its long and comfortable slumber. Much like the browser business before it, Microsoft has realized it had better get into the search advertising business...
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